“San Francisco advertising agency Most Likely To wanted to create an identity in a saturated marketplace. They asked me to design a set of business cards that would be as memorable as their name. I found a printer that specialized in cards with different illustrations on each card. I used that flexibility to create a playful card that allowed each employee to highlight their individuality and gave clients an insight into the people they were working with. A few months later I received a call from the agency’s founder who said one client had asked for an entire set because he wanted to get to know the agency better. ”